ABOUT ME
Giving meaning to my professional activities

What makes sense to me in your search for a profile is the international aspect, the Ecotone core values, the products of course and the responsibility of a strong brand.

After several years’ experience in Spain, I’m back in the Lyon area. I can work and produce communication contents in 3 languages, French, English and Spanish.

I come from a creative communications background and specialized in marketing in 2020 following my Master’s degree. As a communications service provider, I’ve often worked in specific fields, and I’ve quickly managed to make the messages my own.

The topic of sustainable development is at the heart of my personal concerns. I’m taking advantage of this period of job hunting to reposition my professional project and develop my CSR skills by the end of April, I’ll be a certified CSR referent (Référent RSE Certifié) As I already have significant knowledge of HR policies relating to diversity, I’m working on the environmental side.

My strengths in relation to your position are my ability to manage multi-channel content creation projects, fluent multilingual writing, an appetite for and knowledge of vegan food, and the ability to coordinate marketing budgets with business objectives.

MULTI-CHANNEL EXPERTISE
Content is king!

The experience that contains some of your expectations is my latest with CleverGreen Iberica, which helps companies adapt to climate change with several types of sustainable solutions. For 9 months, I managed communications and marketing for this Spanish company. I created the brand’s positioning and storytelling. It was non-existent.
Missions: B-to-C and B-to-B lead generation and brand awareness. I set up an organic communication strategy based on content and paid campaigns, for the short, medium and long term.

I produced all the contents, examples here >>>.

(SEO, SEA, SMA, SMO, blog, e-book, sales and acquisition funnels, newsletters, cold emailing, press)

Lately I started Press Relations with a Press Kit and creation of a new database.

After 4 months

Skills in branding and Key Opinion Leaders

I worked for Huawei Madrid as creative director of the marketing department for almost a year.

I was responsible for ensuring the correct use of the brand guidelines on all communication documents concerning retail products.

When the head of social networks left, I was able to work with our agency for 2 months to produce half of the content (visual and editorial) for the networks and run influencer campaigns with Huawei’s KOLs (influencers).

See those contents >>>>>

ABILITY TO COMMUNICATE WITH ALL THE PLAYERS
One word, versatility

I’ve produced all kinds of content during my experiences in communications. I understand the needs of all the players in the chain, the processes, the production times and anticipate any potential bottlenecks.

I realized this value during my 10-month contract at Huawei. I became the reference for formats and production times.