ABOUT ME
Giving meaning to my professional activities

After several years in Spain, I’m now settling in the Lyon area, to be closer to my family.
I come from a creative communications background and moved into marketing in 2020. I have freelance, agency and contract experience. I’ve worked both for B-to-B and B-to-C communication channels.

For me, social networks offer the opportunity to speak directly to your community. They are agile and rooted in immediacy. To use them as a communication tool, we need to be able to see them as part of an overall long-term strategy with clear objectives. With these channels, it’s important to take a step back and breathe before publishing. That’s exactly what I can bring to Public Actif.

I’m interested in your job for two main reasons: firstly, the assignments correspond exactly to my expertise, and secondly, the international aspect is very important to me.

MULTI-CHANNEL EXPERTISE
I like to immerse myself in a variety of worlds

The experience that contains some of your expectations is my latest with CleverGreen Iberica, which helps companies adapt to climate change with several types of sustainable solutions. For 9 months, I managed communications and marketing for this Spanish company. I created the brand’s positioning and storytelling.
Missions: B-to-C and B-to-B lead generation and brand awareness. I set up an organic communication strategy based on inbound content and paid campaigns, for the short, medium and long term.

I produced all the contents, examples here >>>.

(SEO, SEA, SMA, SMO, blog, e-book, sales and acquisition funnels, newsletters, cold emailing, press)

Lately I started Press Relations with a Press Kit and creation of a new database.

After 4 months

Skills in branding and Key Opinion Leaders

I worked for Huawei Madrid as creative director of the marketing department for almost a year.

I was responsible for ensuring the correct use of the brand guidelines on all communication documents concerning retail products.

When the head of social networks left, I was able to work with our agency for 3 months to produce half of the content (visual and editorial) for the networks and run influencer campaigns with Huawei’s KOLs (influencers).

See those contents >>>>>

ABILITY TO COMMUNICATE WITH ALL THE PLAYERS
One word, versatility

I’ve produced all kinds of content during my experiences in communications. I understand the needs of all the players in the chain, the processes, the production times and anticipate any potential bottlenecks.

I realized this value during my 10-month contract at Huawei. I became the reference for formats and production times.