Coverletter for Social Strategy and PR
Company : 3ina

Jacques SOUTTRE

SOCIAL STRATEGY and PR

06 60 59 92 83
jacques.souttre@gmail.com
LinkedIn Profile

Last update : 2024-08-02

ABOUT ME
Giving meaning to my professional activities

I’ve been working many years in communications and marketing in an international context, including team management. I’m highly organized, creative, positive and autonomous. I recently upgraded my skills in the field of sustainable development. Being a specialist in this field in today’s global context is a real strength when it comes to positioning content strategies, especially in the universe of cosmetics and beauty.

I’ve been living in Madrid for 7 years and I’m looking for a new international experience. I can work and produce contents in 3 languages, French, English and Spanish.

I come from a creative communications background and specialized in marketing in 2020 following my Master’s degree. I’ve been a movie director, editor, motion designer, photographer, communication and marketing specialist.

As a communications and marketing service provider, I’ve often worked for very specific companies where I’ve been able to come up with hard-impact ideas very quickly.

My strengths in relation to your position are my ability to manage multi-channel content creation projects, fluent multilingual writing, a specific easy way to manage communities, and the ability to coordinate marketing budgets with business objectives.

Download a pdf with my 5 top content management projects

Here

MULTI-CHANNEL EXPERTISE
Content is king!

The experience that contains some of your expectations is my latest with CleverGreen Iberica, which helps companies adapt to climate change with several types of sustainable solutions. For 9 months, I managed communications and marketing for this Spanish company. I created the brand’s positioning and storytelling. It was non-existent.
Missions: B-to-C and B-to-B lead generation and brand awareness. I set up an organic communication strategy based on content and paid campaigns, for the short, medium and long term.

I produced all the contents, examples here >>>.

(SEO, SEA, SMA, SMO, blog, e-book, sales and acquisition funnels, newsletters, cold emailing, press)

Lately I started Press Relations with a Press Kit and creation of a new database.

After 4 months

Skills in branding and Key Opinion Leaders

I worked for Huawei Madrid as creative director of the marketing department for almost a year.

I was responsible for ensuring the correct use of the brand guidelines on all communication documents concerning retail products.

I ran the social media account of instagram to produce half of the content (visual and editorial) and run influencer campaigns with Huawei’s KOLs (influencers).

See those contents >>>>>

SOCIAL MEDIA PROJECTS I’M NOW WORKING ON (copywriting and graphic design)

As for the creative part, I invite you to take a look at my CV and see all the links to my previous jobs, particularly in graphic design (digital and print), video and photography.

Here’s a link to some motion graphics >>>>>.

ABILITY TO COMMUNICATE WITH ALL THE PLAYERS
One word, versatility

I’ve produced all kinds of content during my experiences in communications. I understand the needs of all the players in the chain, the processes, the production times and anticipate any potential bottlenecks.

I realized this value during my 10-month contract at Huawei. I became the reference for formats and production times.

THANKS FOR SCROLLING ALL THE WAY !!!

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